The trend of sleep disorders has caused the melatonin market to continue to rise

2022/01/11

In recent years, young people have become accustomed to going to bed late. Over time, the sleep structure has been changed, the number of insomnia has increased, and the emergence of "late sleep procrastination" in young people. Passive staying up late accounts for about 52%, and the main factors are emotional distress, work pressure, and life pressure. With the gradual increase in sleep problems among young people, the market demand for melatonin continues to grow, and the market scale rises accordingly. It is estimated that the market scale of melatonin will reach 840 million yuan in 2025.
In recent years, more and more people suffer from insomnia, and the huge group of sleep disorders has driven the consumption of sleep aid products: eye masks, earplugs, pillows, sleep aid sprays, aroma lamps and other products are highly sought after, while melatonin health foods Also received attention.
Young people become the main consumer group
According to data from the Chinese Sleep Research Association, currently, more than 300 million people in my country have sleep disorders. Among the late-sleepers in my country, 48% actively stay up late, represented by those born in the 80s and 90s. In the Internet information age, young people are generally accustomed to going to bed late. If this happens, changing the sleep structure will increase the number of insomniacs. Passive staying up late accounts for about 52%. The main factors are emotional distress, work pressure, and life pressure. They are the main consumers of melatonin. Data shows that in 2020, the number of users who purchase melatonin and other sleep aid dietary supplements has increased by 4 times compared with the same period last year. 62% of post-90s consumers have purchased melatonin gums, steam eye masks and sleep aid pillows. Sleep products. This shows that sleep problems tend to be younger.
In 5 pharmacies in Yuzhong District, it was found that melatonin has become a must-have product. Two of them have more than 3 different brands of melatonin for consumers to choose from. The ingredient content of various melatonin health foods is between 2 mg per pill to 4 mg per pill. "I found melatonin useful on the Internet. I have bought it for half a year. I feel that it is not as useful as before." According to Ms. Liu, a consumer born in the 90s, she has been sleeping very lightly. When I saw that I could take melatonin to help sleep, I started to buy melatonin tablets by myself. Six months ago, Ms. Liu could sleep quickly by taking about 2 mg of melatonin every night.
For most people with sleep disorders, the causes of insomnia may vary. Hu Ying, a pharmacist in charge of the Department of Pharmacy of the People's Hospital, said that melatonin is one of the hormones secreted by the pineal gland in the brain, also known as pineal gland, which is a hormone in the body that induces natural sleep. People's sleep is generally divided into four stages, sleepy period, light sleep period, medium-deep sleep period and rapid eye movement sleep period (easy to wake period). Melatonin can shorten the period of sleepiness and light sleep, but it rarely affects the REM sleep period. Therefore, melatonin helps to improve the rapid sleep state, and it is not easy to cause tiredness and sleepiness after waking up. Generally speaking, a small dose (1-3 mg) of melatonin will have an ideal hypnotic effect every time. At the same time, as an endogenous substance inherent in the human body, melatonin is not a foreign body to the body. It has its own metabolic pathway in the body, and it is not easy to cause the accumulation of drugs and their metabolites in the body. Generally speaking, a small dose of melatonin has a better sleep aid effect and higher safety. Industry analysts from Xinxiangjie said that the huge number of people with sleep disorders in my country has spawned a huge sleep economy. As a health food for sleep regulation, melatonin has continued to rise in market demand, and the industry has a good development prospect.
The overall development of the industrial chain is improving
The upstream of the melatonin industry chain is mainly the suppliers of various types of raw materials, which are mainly divided into suppliers of melatonin raw medicine and slow-release material suppliers. In terms of the proportion of upstream raw material structure, domestic enterprises of melatonin raw material suppliers in my country account for a relatively high proportion. The data shows that the domestic merchants of key melatonin raw materials, such as melatonin technical medicine, HPMC and vitamin B6, account for more than 80%. According to the sales model, the downstream can be divided into online and offline channels. Affected by the properties of melatonin, it is mainly sold in offline pharmacies and direct sales. The data shows that my country's melatonin health food online channels account for the highest proportions. Direct sales and pharmacies account for the highest proportion, with a total of over 90%, of which direct sales account for the highest proportion at 67%. Online purchases account for the majority. Online products can only purchase ordinary health foods, while melatonin sustained-release tablets, ramelteamide and agomelatine are all prescription drugs and require a doctor to issue relevant certificates to purchase. This attribute is destined to account for a relatively high offline rate.
Sleep economy promotes industry development
Relevant data show that as early as 1917, someone crushed the pineal gland of a cow's brain and poured it into a container with tadpoles. After half an hour, it was found that the tadpole's skin and internal organs became abnormally transparent. It is speculated that the active factor in the pineal gland has the ability to accumulate melanin particles in melanocytes, so it is named melatonin. In 1958, American dermatologist Aaron Lerner led a team to obtain melatonin in the true sense after isolating the active factors of the pineal gland. Melatonin participates in the adjustment of the sleep cycle and can improve the effect of circadian rhythm sleep disorders. There are many kinds of melatonin products, which can be divided into two categories: melatonin receptor agonists and exogenous melatonin. Among them, exogenous melatonin is mainly used as health food and melatonin sustained-release tablets. , Exogenous melatonin is mainly used for regulation in our country. People with mild insomnia reduce the latency to fall asleep and increase sleep time. Studies have shown that exogenous supplementation of melatonin can improve the sleep latency, sleep duration and sleep quality of children, adults, the elderly, and postmenopausal women. In recent years, sleep problems in my country have gradually worsened, sleep problems tend to be younger, and the melatonin market has developed rapidly. In terms of market size, it has grown rapidly since 2015 and has reached 543 million yuan by 2020, an increase of 10.1% year-on-year. Affected by the properties of medicines, the total scale of my country's melatonin market is still relatively low. In the future, as market recognition and demand continue to rise, the melatonin market will continue to grow. According to industry insiders, the continuous growth of the number of people with insomnia and the increase in the popularity of melatonin, my country`s "Action Program for Promoting the High-quality Development of the Health Industry (2019-2022)", "Healthy China Action (2019-2030)", etc. Policy, to maintain a policy attitude of encouragement and support for the sleep health food industry, and promote the large-scale and standardized development of the melatonin industry. Industry analysts in New Thinking said that with the launch of melatonin-related products and policy support, Chinese residents` awareness of melatonin has increased, and the market demand for melatonin has continued to grow, and the market scale will increase accordingly. The market size will reach 840 million yuan in 2025.